For Daum transaction represents an opportunity to expand earth its portfolio of mobile services. Ex

Kakao Corp and Daum today announced a merger on the basis of the stock swap. The result is a company with a market capitalization of 3.4 trillion Korean won (about $ 2.9 billion.). Kakao - the creator of KakaoTalk, the most popular messenger in South Korea. Daum - the country's largest Internet portal. If the deal goes through, the combined company will begin work in October.
Kakao and Daum determined to become the largest Internet company in South Korea and have a winning positioning in competition with Naver, which calculates a billion users by the end of 2015 Their messenger Line has 400 million. Users as of April, earth while KakaoTalk use only 130 million. persons.
News of the merger Kakao and Daum immediately follow the $ 19-billion dollar purchase of Whats App by Facebook and acquisition earth Viber Japanese giant Rakuten for $ 900 million. According to a February report in the Wall Street Journal, Kakao planned initial public offering, which was estimated in South Korea in a $ 2 billion .
For Daum transaction represents an opportunity to expand earth its portfolio of mobile services. Exactly as Yahoo and Baidu in other countries, Daum tried to develop sustainable earth mobility strategy for mobile users.
Kakao, in turn, will now have more sources of income, in addition to playing a mobile platform that allowed the company to reach a level of profitability. Kakao recently took differentiation, earth developing products in various fields: news service, a platform for streaming music, photo service and its own social network, reminding Path.
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