- In European countries, I have never not seen or heard screaming like that and you

The deputies of the LDPR faction in the Duma have prepared a draft law amending the Federal Law "On Advertising", according to which the use of audio advertising in shops, shopping and entertainment center will be limited. According to the parliamentarians, because these places are crowded places, should be taken certain measures to ensure the comfort of citizens. The bill was prepared by the deputy chairman of the Duma Committee on Economic Policy, Innovation and Entrepreneurship Development Vladimir Semyonov, deputy free Dmitry Litvintseva and Kirill Cherkasov.
As stated in the explanatory memorandum, the federal law "On Advertising" contains special rules about the peculiarities of distribution of advertising on TV, radio and in print, but there are no similar rules for advertising in the trade and entertainment complexes. Audio advertising, which is broadcast using speakers, loudspeakers and other sound-enhancing device, according to lawmakers, free affects the health of the citizens, since the noise level exceeds the allowable value.
The bill's authors note that advertising is broadcast so that it could be heard in the background of other noise sources, so make the most loud sound, and this creates discomfort for citizens hinder talk on the phone or focus on shopping and entertainment. An additional and significant irritating free factor is the lack of choice - the possibility to turn off or to advertise quieter as while watching TV or listening to the radio. As a result, the buyer wants to or not, he is a student of advertising, and the only way out for not wanting to get acquainted with the advertising information is leaving the room.
Lawmakers propose to limit the maximum duration of continuous playback of advertising per hour, as is done in relation to television or radio. Thus, the duration of audio advertising, according to the bill, - no more than 15% of the time for one hour, and its length may not exceed 4 minutes. With regard to the volume, it will be determined on the basis of a methodology approved by the Federal Antimonopoly Service and developed on the basis of standards for the valuation of audio signals in radio and television broadcasting.
Deputy Chairman of the State Duma Committee on Economic Policy, Innovation and Entrepreneurship Development Vladimir Semyonov told "Izvestia", that now there is no restriction of advertising in retail chains and the visitor becomes a hostage free marketers.
- Our sales networks have become free very popular audio broadcast advertising. It is loud, constantly and totally does not regulated, as it is not the media. But if we take the capacity of these shopping centers, it is advertising for millions of people and it is impossible to escape from it. If the person does not like advertising on TV, it switches the channel, and here it is impossible to do anything. In addition, it is not always advertising of goods that are sold in a particular shopping center - it may be advertising of banks, insurance companies and construction companies, - said Vladimir Semenov.
- Even the television or radio advertising is limited in intensity, in terms of volume with respect to the translation, and there are no limits. But most people free come to the shopping centers on weekends with families to relax and calm atmosphere to get the goods. But no, the time has come, so be nice to listen to. In addition, we know that there is a special technique layout of goods in supermarkets for a bargain, and here you constantly told that you should definitely buy. You have to understand that it is listening and the children - said the deputy.
Co-author of the bill, State Duma deputy Dmitry Litvinsev noted that in any country there is no such psychologically depressing situation in Russian supermarkets. The deputy cited the example of European countries in which sound advertising or simply absent, or those who want to listen to it, given special headphones.
- In European countries, I have never not seen or heard screaming like that and you're advertising in half an hour walking through the mall went crazy. Its just so there is no, it is not for the convenience of people. We did it all glut. I think that is enough advertising on billboards, on various free flyers and on the stands in the stores themselves, - said the MP.
Dmitry Litvinsev stressed that this issue is not only convenience, but also security, because people quickly get tired of the hustle and ceases to respond to the information you need. As a result, already difficult to attract his attention to things really important.
- This is unacceptable, because the person ceases to receive the information that is necessary to comply with the safety precautions or safety. Thus, useful information becomes n