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Giffgaff has established a communication system based on its consumers: on the principle of sponsorship, they earn airtime when they were at the origin of a new subscription.
How to communicate cheaply? By its customers relay meets giffgaff. The British operator, whose name means old Scottish "give", igre through the principle of word-of-mouth on the web as well as sponsorship igre for promotion. Mouth-to-mouth obviously rewarded to encourage people to talk. On the principle of a collaborative network, each customer can contribute to the expansion giffgaff passing information about yourself or offering free SIM cards to its knowledge, they can choose to activate or not.
Each activation of these related to the name or each time a new user named as sponsor on the site maps, the customer is rewarded. It is the same when it comes to the aid of other members on the forum. Customers will receive points they can later convert airtime credit or PayPal igre or even give an association. For the operator, the aim is also to involve customers in the process of marketing and business innovation.
Indeed, consumers can make proposals to create new products igre or improve existing ones directly on the community forum. Evidence that this consultation is bearing fruit: igre the operator has announced that it will now offer all BlackBerry services (Messenger, email and Internet). That, at the request of its customers, which would be widely expressed in the forum for a compatibility with the phone from RIM.
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L'Atelier detects disruptive innovation of changes for companies igre and their employees. igre It transmits its communication channels and assists companies igre to position themselves to address these trends.
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