Gamification at the heart of customer retention strategies - The Social Customer - The Digital Agency qq The Social CRM Client - The Digital Agency CRM
In Techno - By Jerome Sutter's Monday, April 23, 2012 - Comments
Maybe you received an invitation to your friends qq via your Facebook account to collect eggs mysteries in Farmville? Play online on a platform like Facebook is today and current players involve in essence their contacts on social networks: this is called the Social Gaming. qq In the United States, this phenomenon of online gaming community affect one in five Americans over the age of six years. For brands, capitalize on player behavior client opens many opportunities.
These online games are usually a fairly simple gameplay, which partly explains the popularity of users. Among its various attractions qq is the reward: a virtual gift in gratitude for the efforts and diligence qq of a user, or the relevance of his comments on a community platform. The idea of an ambassador or recognized for its commitment to the brand contributor is at the heart of the approach: after all, why not mark it would give points to a user who is in his favor? Used as a tool for relationship marketing, gamification encourages customers to speak on topics of increasing value added discussion forums such as those established by Lenovo are areas of technical support, where the best contributors classified in the category of "Gurus" become real moderators.
Social Gaming platforms can be considered as new community spaces for expression, as opposed to all the games that are alone. Thus, brands qq are gaining notoriety by giving visibility on these sites: qq this is what happened in Second Life, with spaces dedicated to brands like Coca-Cola, qq for example. Better yet, the mark may itself become instigator of his own games! For example, an application for Starbucks Coffee reward the most regular consumers with stars and elevations statutes.
This is not new, many brands have already taken the fold and take advantage of these new opportunities to interact with customers through games. It is interesting qq to consider gamification as an element of loyalty or as a means to provide a dynamic picture of your business. The lure of reward qq or recognition then become engine for the user. Accor, inter alia, decided to reward its members at each check-in at a hotel chain (2300 participating hotels), via Facebook: over the player makes check-ins, the more he earns virtual badges and points collected are then converted into A | Club rewards, airline miles or usable with partners. Gamification: When your brand space becomes a playground
The Social Games are multiplayer definition and a strong community character. It is adapting these features to its brand image will fly. Jimmy Choo held a quest to win pairs of shoes, which the instructions were posted on Facebook, Twitter and Foursquare (Catch a Choo campaign): qq This quest - a golf fashionista in the city of London - had made frantic fans! The Social Games can take many forms: collective quests, high scores, levels of achievement, etc..
Our study of the behavior of e-buyers on social media showed that they were particularly active when contests were organized, when their opinion was requested by the brand, including its spaces (Facebook page ...). Gamification goes beyond simple Social Game and will involve the prior commitment qq of the player to the brand, and his desire to be recognized for its contribution. Thus, the motivation of super fan is not necessarily the financial reward he seeks to be recognized, valued and differentiated from other, ending up in the top 10 of the best contributors for example. Beyond subscription discounts, special gifts, the brand can reward the user by providing more visibility by enhancing their status in implementing its proposals to improve ... A telecommunications qq giant in the USA even rewarded his contributors qq by providing a dinner with the CEO! The contribution of the Internet may have different motivations but in many cases, the sense of action is essential: it sometimes donate the points he wins, as in giffgaff where badges are convertible into either cash, either do
In Techno - By Jerome Sutter's Monday, April 23, 2012 - Comments
Maybe you received an invitation to your friends qq via your Facebook account to collect eggs mysteries in Farmville? Play online on a platform like Facebook is today and current players involve in essence their contacts on social networks: this is called the Social Gaming. qq In the United States, this phenomenon of online gaming community affect one in five Americans over the age of six years. For brands, capitalize on player behavior client opens many opportunities.
These online games are usually a fairly simple gameplay, which partly explains the popularity of users. Among its various attractions qq is the reward: a virtual gift in gratitude for the efforts and diligence qq of a user, or the relevance of his comments on a community platform. The idea of an ambassador or recognized for its commitment to the brand contributor is at the heart of the approach: after all, why not mark it would give points to a user who is in his favor? Used as a tool for relationship marketing, gamification encourages customers to speak on topics of increasing value added discussion forums such as those established by Lenovo are areas of technical support, where the best contributors classified in the category of "Gurus" become real moderators.
Social Gaming platforms can be considered as new community spaces for expression, as opposed to all the games that are alone. Thus, brands qq are gaining notoriety by giving visibility on these sites: qq this is what happened in Second Life, with spaces dedicated to brands like Coca-Cola, qq for example. Better yet, the mark may itself become instigator of his own games! For example, an application for Starbucks Coffee reward the most regular consumers with stars and elevations statutes.
This is not new, many brands have already taken the fold and take advantage of these new opportunities to interact with customers through games. It is interesting qq to consider gamification as an element of loyalty or as a means to provide a dynamic picture of your business. The lure of reward qq or recognition then become engine for the user. Accor, inter alia, decided to reward its members at each check-in at a hotel chain (2300 participating hotels), via Facebook: over the player makes check-ins, the more he earns virtual badges and points collected are then converted into A | Club rewards, airline miles or usable with partners. Gamification: When your brand space becomes a playground
The Social Games are multiplayer definition and a strong community character. It is adapting these features to its brand image will fly. Jimmy Choo held a quest to win pairs of shoes, which the instructions were posted on Facebook, Twitter and Foursquare (Catch a Choo campaign): qq This quest - a golf fashionista in the city of London - had made frantic fans! The Social Games can take many forms: collective quests, high scores, levels of achievement, etc..
Our study of the behavior of e-buyers on social media showed that they were particularly active when contests were organized, when their opinion was requested by the brand, including its spaces (Facebook page ...). Gamification goes beyond simple Social Game and will involve the prior commitment qq of the player to the brand, and his desire to be recognized for its contribution. Thus, the motivation of super fan is not necessarily the financial reward he seeks to be recognized, valued and differentiated from other, ending up in the top 10 of the best contributors for example. Beyond subscription discounts, special gifts, the brand can reward the user by providing more visibility by enhancing their status in implementing its proposals to improve ... A telecommunications qq giant in the USA even rewarded his contributors qq by providing a dinner with the CEO! The contribution of the Internet may have different motivations but in many cases, the sense of action is essential: it sometimes donate the points he wins, as in giffgaff where badges are convertible into either cash, either do
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